Divine Solitaires Concludes TSFI 2026 Across 100+ Cities
Divine Solitaires concluded its month-long Solitaire Festival of India 2026 with participation from 200+ partner jewellers across 100+ cities, combining natural diamond solitaire sales with consumer rewards.
P.C. Chandra Jewellers Builds Brand Engagement Through ‘True To Me’
P.C. Chandra Jewellers has launched ‘True To Me’, a five-episode podcast series featuring women’s stories around identity and personal choice, with jewellery integrated into the content.
World Gold Council Extends ‘The Moment is Gold’ with ‘First Diwali’
World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings
Mithila Palkar Leads Gargi’s Silver Festive Campaign
The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.
Rokde Jewellers targets national expansion with new brand identity
Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.
IAGES marks first anniversary with 140+ accredited partners
IAGES marked its first anniversary on August 8 in Mumbai, reporting 140+ accredited partners across 750+ stores in 235+ cities and continued efforts to strengthen gold industry standards.
MS Dhoni Named Brand Ambassador for Malabar Gold & Diamonds
Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.
GIVA Launches Pet Collection for Raksha Bandhan with Kriti Sanon Campaign
GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.
De Beers Group Launches Father’s Day Campaign with Pankaj Tripathi Across 50 Stores
De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.
De Beers Report Highlights Rising Gen Z Demand and Non-Bridal Growth in US Diamond Market
De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.
India’s KP Dialogue 2026 Focuses on Traceability, ESG and Consumer Confidence in Natural Diamonds
The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.
The Return of Statement Diamonds and Maximalist High Jewellery at Met Gala 2026
Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.
Mumbai to Host Kimberley Process (KP) Dialogue Forum Under India’s KP Chairmanship
The KP Dialogue Forum will be held in Mumbai on May 10, 2026, bringing together global diamond industry stakeholders to discuss credibility, consumer confidence and compliance across the supply chain.
IAGES Campaign Pushes Verification-Led Gold Buying During Akshaya Tritiya 2026
IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.
Dead Inventory: The Rs 100 Crore Challenge Inside Jewellery Showrooms
Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.
